Skip to main content
Crypto NewsMarkets

Navigating the Crypto Landscape: Top Country Adoption

By November 21, 2023No Comments6 min read
November 21 2023 Navigating the Crypto Landscape Top Country Adoption

The global adoption of cryptocurrencies in 2023 offers a fascinating picture of how digital currencies are reshaping financial interactions worldwide. This comprehensive overview explores the extent of cryptocurrency adoption, delving into the trends and patterns that define the current crypto landscape.

Overview of Global Crypto Adoption in 2023

In 2023, the crypto world witnessed varied adoption levels, with significant differences between developed and emerging markets. Developed markets increasingly view cryptocurrencies as a trading tool, valued for their high volatility and lack of correlation with traditional securities like stocks and bonds. In contrast, emerging economies see crypto as a viable digital payment option due to its immunity to inflation and local currency controls​​.

Key Global Players in Crypto Adoption

Top Countries by Crypto Usage

According to data analyzing commercial usage of crypto through payment services, the top ten countries in 2023 were:

November 21 2023 Navigating the Crypto Landscape Top Country Adoption
  1. United Arab Emirates (27.2% of the adult population transacted in crypto)
  2. Vietnam (26.2%)
  3. United States (13.1%)
  4. Philippines (13%)
  5. India (12.1%)
  6. Singapore (11%)
  7. Ukraine (10.3%)
  8. Venezuela (10.3%)
  9. South Africa (9.7%)
  10. Thailand (8.9%)​​.

Insights from the Global Crypto Adoption Index

The Global Crypto Adoption Index, which takes a broader view, ranks the following countries at the top:

  1. Vietnam
  2. Philippines
  3. Ukraine
  4. India
  5. United States
  6. Pakistan
  7. Brazil
  8. Thailand
  9. Russia
  10. China

Full Map of the Top Countrys in Crypto Adoption

November 21 2023 Navigating the Crypto Landscape Top Country Adoption

Vietnam’s lead in this index can be attributed to its young population and the lack of a robust conventional financial system, leading to higher crypto adoption rates among younger demographics​​​​. China’s inclusion, driven by government-backed initiatives like the digital yuan, indicates a potential underestimation of actual crypto adoption due to strict government restrictions on activities like trading​​.

Detailed Analysis of Cryptocurrency Adoption in 2023: USA, Europe, and Africa

USA – The Largest Crypto Market

November 21 2023 Navigating the Crypto Landscape Top Country Adoption
  • Market Size and Activity: North America, led primarily by the USA, is the largest cryptocurrency market, with an estimated $1.2 trillion in on-chain value received from July 2022 to June 2023. This accounts for 24.4% of the global transaction activity​​.
  • Institutional Dominance: The crypto market in the USA is predominantly driven by institutional activities, with about 76.9% of transaction volumes involving transfers of $1 million or more. The on-chain activity is fairly balanced between DeFi and centralized exchanges​​.
  • Market Trends: Despite its dominance, the USA witnessed a decline in crypto activity, partly due to market upheavals like the FTX incident and banking crises impacting crypto-friendly banks. However, a recovery trend began in mid-2023​​.
  • Stablecoins and Regulation: More than half of all on-chain transactions in the USA involved stablecoins. Recent regulatory shifts suggest a potential decline in the USA’s oversight of the stablecoin market, as a majority of stablecoin inflows have moved to non-U.S. licensed services​​.

Europe – Diverse Adoption Patterns

November 21 2023 Navigating the Crypto Landscape Top Country Adoption
  • Regional Overview: Central, Northern, and Western Europe (CNWE) is the second-largest cryptocurrency economy, accounting for 17.6% of the global transaction volume. The region received about $1 trillion in on-chain value in the studied period​​.
  • DeFi’s Prominence: DeFi is the most popular service category in the region, constituting 54.8% of the cryptocurrency value received. Institutional involvement in DeFi is on the rise, especially in countries like the U.K., Spain, France, Germany, Italy, and the Netherlands​​​​.
  • Regulatory Frameworks: The European Union’s Markets in Crypto-Assets (MiCA) Regulation, aimed at promoting financial stability and market integrity, is influencing the region’s crypto adoption. Countries like France, Italy, and Germany are actively engaging with this regulatory framework​​.

Africa – Focused Growth in Sub-Saharan Region

November 21 2023 Navigating the Crypto Landscape Top Country Adoption
  • Market Size: Sub-Saharan Africa, despite being the smallest crypto economy, received an estimated $117.1 billion in on-chain value, making up 2.3% of the global transaction volume​​.
  • Dominance of Bitcoin and Shift to Stablecoins: Bitcoin is more dominant in Sub-Saharan Africa than in any other region. The region’s challenges with inflation and debt have led to cryptocurrency being an alternative store of value. However, there’s a noticeable shift towards stablecoins due to their lower volatility compared to Bitcoin​​.
  • Nigeria’s Leading Role: Nigeria, with the largest population and economy in Sub-Saharan Africa, continues to grow its crypto economy despite market turmoil, showing a 9.0% growth rate in crypto transaction volume​​.
  • Regulatory Impacts: Countries like South Africa and Kenya are developing regulatory frameworks for cryptocurrencies, which have encouraged trading and investment in the region. South Africa has declared crypto assets as financial products, enhancing legal clarity and promoting responsible industry development​​.

Insights from the Chainalysis Global Crypto Adoption Index

The Chainalysis Global Crypto Adoption Index offers a broader view of crypto ownership and usage, incorporating elements like ownership, P2P payments, trading, and DeFi usage. Notably, Vietnam topped this index, attributed to its young population and the absence of a robust conventional financial system​​. Other significant countries in the index include India, Nigeria, the United States, Ukraine, and the Philippines, with Central & Southern Asia and Oceania dominating the top spots​​.

Trends and Takeaways

Shifts in the Southeast Asian Market

Southeast Asia showed robust growth in crypto adoption, with countries like Thailand and the Philippines not only entering the top ten but also showing a dynamic shift in the regional crypto economy. The region’s emerging economies have been pivotal in this upsurge, driven by a blend of economic factors and technological adoption​​.

Global Adoption Patterns

While overall global grassroots crypto adoption has seen a decline, it’s noteworthy that lower-middle-income (LMI) countries have demonstrated a significant recovery in adoption rates. These countries, characterized by growing industries and populations, could be crucial in shaping the future of crypto​​.

The Role of DeFi and P2P Transactions

Decentralized finance (DeFi) and peer-to-peer (P2P) exchanges are crucial components of the crypto ecosystem, especially in countries with lower purchasing power parity (PPP). The Global Crypto Adoption Index highlights the significance of these platforms in countries with lower PPP per capita, underscoring their role in facilitating broader financial inclusion​​.


The landscape of cryptocurrency adoption in 2023 is a tale of contrasts, with emerging economies leading the charge in practical usage, while developed markets focus on trading and investment opportunities. As the world continues to navigate the evolving realm of digital currencies, these trends offer crucial insights into the future trajectory of global financial systems.


One of the guy behind AllInCrypto. He’s super into crypto and stats and has been in the digital world for over 15 years. Started a bunch of web agencies and knows a ton about the online world. He’s a big deal in the crypto scene and is all about keeping things fresh and exciting in the digital space!

Leave a Reply

Portfolio We would like to show you notifications for the latest news and updates.
Allow Notifications